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In an industry as fiercely competitive

In an industry as fiercely competitive as ours, many agents struggle to differentiate themselves. If you don’t have millionaires in your sphere or a bottomless marketing budget, you often have to rely on a strong personality to get the word-of-mouth going.

Well, these realtors took that about 10 steps further by dabbling in the absurd, or turning themselves into some completely outlandish characters. The most outrageous part of it, however, is that they actually worked.

For more real estate marketing tips, you should also check out our complete list of 47 Real Estate Marketing Ideas the Pros Use.
Charleston, South Carolina based realtor Jeff Cook managed to sum up the frustrations millions of people have with the current presidential election. His billboards were clever (and bipartisan) enough to get him free press on Fox News, The Huffington Post, The Hill, and dozens of other sites.

The mentions and links he got from websites with high authority mean his website now comes up much higher in Google search results. This inevitably leads to more calls, more emails, and more closed deals.

This is an SEO (Search Engine Optimization) technique professionals call link building. If you want to learn more clever ways to build links to your site to show up higher in search results, check out our in-depth article on link building here.


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