I lately put collectively an infographic that outlines how retailers spend their advertising bucks and when put next it to where they’re getting their leads from. As I researched this matter, two things became very apparent:
seventy five percentage of an actual estate agent’s industry comes referrals and phrase of mouth.
However agents are still spending means too much cash on new lead sources, instead than investing of their existing clients.
Effortlessly put, if most of your business is coming from your prior customers and it fees you six to seven occasions extra to accumulate a new customer than it does to retain an current one, then you definitely should focus your efforts on advertising to your earlier purchasers.
1) Be cellular and Responsive
I’ve confused that going cellular used to be principal in phrases of you posting to your social networks while on the go. This is still authentic at present, but this 12 months, i would like to emphasize the value of being cell accessible.
You can’t avert it anymore. Your website and emails need to be designed for all contraptions and reveal sizes and be responsive. Sixty-six percentage of emails are opened on a telephone or pill. Fb has greater than 650 million every day lively users on mobile devices. And mobile site visitors to web sites now debts for virtually 30 percent of visits. In brief, there are plenty of motives why you need to be definite that your business is cellular ready.
The way it Helps: Being cell-pleasant ensures whoever reads your emails or visits your website has a good experience and that this experience creates a positive notion of what you are promoting.
2) Use GIFs in electronic mail
You’ve all visible GIFs earlier than; they’re these soundless pics that robotically play on a loop. They’re pleasant for getting a fast giggle, however these days, they’re extra more commonly used to caption a trouble and carry human emotion without utilising phrases. For instance…if it’s Monday morning, and i’m having a tough time getting inspired, I might text or e-mail this GIF to my acquaintances: