ReBALKAN plans to use its targeted €200,000 funding to implement an aggressive eight-month growth programme. The budget assumes no revenue and is designed to maintain staffing, advertising, office, vehicle, technology, legal, accounting and field operations throughout that period.
For details about the funding target and proposed investment structure, read How Much Investment Is ReBALKAN Seeking?
How the €200,000 budget is structured
Of the total budget, €180,000 is allocated to eight months of operating expenses and €20,000 to office setup, technical equipment and professional field equipment.
Monthly operating expenditure is projected at €22,500, producing an eight-month operating total of €180,000.
Monthly and eight-month operating costs
| Expense | Monthly | 8 months |
|---|---|---|
| Total net personnel salaries | €5,500 | €44,000 |
| Taxes and insurance contributions | €2,250 | €18,000 |
| Office rent and general expenses | €1,500 | €12,000 |
| Vehicle rental or leasing | €750 | €6,000 |
| Advertising and promotion | €10,000 | €80,000 |
| Servers, software and digital tools | €1,000 | €8,000 |
| Accounting, legal and administrative work | €700 | €5,600 |
| Travel and field operations | €800 | €6,400 |
| Operating total | €22,500 | €180,000 |
Telephone, internet and essential communication costs are included within office rent and general expenses.
People and employment obligations
The total allocation of €62,000 covers net salaries, taxes and insurance obligations. The objective is to strengthen the core team required for software development, content, sales, customer relations, field operations and platform administration.
Advertising and promotion
The largest allocation, €80,000, provides an average advertising and promotion budget of €10,000 per month. It is intended to accelerate brand awareness, user and professional-business acquisition, and commercial validation in the pilot market.
Advertising expenditure will be allocated according to monthly opportunities, channel performance and audience-acquisition costs. Potential channels include:
- Television and radio
- Printed media and outdoor advertising
- Billboards
- Promotional products and field campaigns
- Influencer partnerships
- YouTube, Facebook, Instagram and TikTok
- Search engine and digital performance campaigns
The allocation will remain flexible, with priority given to channels producing stronger and measurable results at a lower cost.
Office setup and equipment
The €20,000 office and equipment allocation will be used in two stages.
| Investment stage | Amount |
|---|---|
| Initial office setup and essential equipment | Approximately €10,000 |
| Subsequent needs and professional field equipment | Approximately €10,000 |
| Total office and equipment budget | €20,000 |
This allocation may cover the office deposit, signage, furniture, computers, monitors, networking devices, presentation equipment, audio-visual recording tools and professional field equipment. Purchases will be made according to actual need and price comparisons.
Overall budget allocation
| Use of funds | Total | Share |
|---|---|---|
| Personnel and employment obligations | €62,000 | 31% |
| Advertising and promotion | €80,000 | 40% |
| Office and vehicle expenses | €18,000 | 9% |
| Technical, administrative and field operations | €20,000 | 10% |
| Office setup and equipment | €20,000 | 10% |
| Total | €200,000 | 100% |
Technical, administrative and field operations
The €20,000 operational allocation covers servers and cloud services, software tools, accounting, legal work, administration, travel and field activities. ReBALKAN intends to continue using strong technical services for performance, security and availability.
Contingencies and flexibility
The plan does not contain a separate emergency reserve. Unexpected expenses would initially be managed by adjusting the relevant month’s advertising, travel or deferrable equipment budget.
All figures are estimates. Where an expense is lower than anticipated, the remaining amount does not have to be spent. It may be transferred into company reserves and retained for unexpected requirements in later months.
How will spending be controlled?
Actual expenditure will be compared with results. Advertising will be assessed by performance, equipment purchases by genuine need and operating costs by the company’s available cash position. The objective is not simply to consume the budget but to ensure that each expense contributes measurably to growth.
What does the plan mean for investors?
This plan explains the intended allocation of the €200,000 funding target. Actual expenditure may change according to market conditions, team requirements, advertising opportunities and revenue generated by the company.
For theoretical value-growth and investor-return scenarios, read How Much Could Investors Earn from ReBALKAN?
This budget is a forward-looking management plan. The amounts are approximate and may be reallocated according to ReBALKAN’s operational requirements. It is not investment advice, a binding spending commitment or a guarantee of returns.
